Deporcinio
Jorge Martín racing with Turkish Airlines helmet branding
Confidential Pitch · Turkish Airlines × Jorge Martín

ConnectingThe WorldAt Top Velocity.

A global ambassador strategy for Turkish Airlines, connecting fans worldwide through Jorge Martín and MotoGP.

Market
Global
Priority
US · UK · FR · DE · ES · IT
Digital reach
59M*
Budget
€900K
Positioning
Connecting fans worldwide
Category
Airline

*Accumulated digital audience of MotoGP, Yamaha team and Jorge Martín

01 · Why Deporcinio

A boutique agency,
globally wired.

Deporcinio

Deporcinio brings full access to one of the biggest sports agencies in the world, SPORTFIVE, and its expansive talent portfolio, while keeping the independence of a boutique agency to look beyond any single roster when the brief demands it. That dual posture is how we protect the brand-first fit: the right talent for Turkish Airlines, sourced from wherever the best answer lives.

12+ years of partnerships & activation, leading major stakeholder projects with global brands like adidas, Turkish Airlines, Domino's Pizza, BKT and Armani. A brand-first approach, with dedication from beginning (finding talent) to middle (contracting, execution) to end (evaluation, future planning). A true 360° partner, beyond signing, all the way to KPI delivery.

12+
Years
360°
Full service
1:1
Founder-led
∞
Talent access
03 · Strategy

Core Pillars of
Shared DNA

Unrivaled Global Network & Mobility

Jorge Martín: Operates on a relentless, year-long global schedule across continents, requiring seamless, high-performance long-haul transit.

Turkish Airlines: Flies to more countries than any other airline, serving as the ultimate bridge between East and West via its Istanbul hub.

The Synergy: Global reach without boundaries. Both entities thrive on bridging worldwide destinations efficiently and rapidly.

Surgical Precision at High Speed

Jorge Martín: Known as ‘The Martinator’ for his calculated, aggressive, and razor-sharp riding style where milliseconds determine victory.

Turkish Airlines: Operates a modern fleet with world-class operational standards, precise connectivity, and award-winning service.

The Synergy: Performance under pressure. High speed means nothing without control and consistency.

Relentless Ambition & Challenger Mindset

Jorge Martín: Made history as the first independent team rider in the modern MotoGP era to win the World Championship, outperforming legacy factory giants.

Turkish Airlines: Evolved from a regional carrier into a dominant global aviation powerhouse, consistently outmaneuvering traditional legacy airlines.

The Synergy: Premium underdog energy. Bold, dynamic, and constantly disrupting the global status quo.

04 · Markets

Coverage Map

Priority markets receive dedicated ambassadors. Halo markets are amplified through spillover reach and paid media pushes.
USPriority
United States
UKPriority
United Kingdom
FRPriority
France
DEPriority
Germany
ESPriority
Spain
ITPriority
Italy
IDHalo
Indonesia
BRHalo
Brazil
ARHalo
Argentina
JPHalo
Japan
TRHalo
Turkey
MEHalo
MENA
05 · Why Jorge, Why Now?

Why Jorge,
why now?

Our selected ambassador: audience, brand fit and the visibility a full MotoGP season delivers.

Jorge Martín
№ 01
TURKISH AIRLINES · CONNECTING FANS WORLDWIDE · TURKISH AIRLINES · CONNECTING FANS WORLDWIDE ·

Jorge Martín

Spain
MotoGP · World Champion · 2021 to present

A MotoGP World Champion competing on a relentless global calendar. Jorge combines precision at speed, international recognition and a challenger mindset with a helmet that travels into every broadcast frame of the season — a natural platform for an airline connecting fans worldwide.

Followers social media
2.5M
Engagement rate
1.92%
Avg. likes
29K
Avg. comments
335
Brand Fit
Global. Precise. Ambitious. Premium.

Jorge mirrors Turkish Airlines through worldwide mobility, performance under pressure and a challenger mindset.

Audience Fit
Global. Passionate. Connected.

A digitally engaged MotoGP audience spanning priority and halo markets, united by travel, sport and extraordinary experiences.

Visibility
A partnership that can live across multiple touchpoints:
Helmet & Racing Suit • Social Media • Content • Paid Media • Events • PR • Customer & Installer Activations

Mass media push through the MotoGP media ecosystem and platforms such as DAZN and entertainment/documentary content.

A career built on progress
Setback→Learn→Improve→Win→Overcome→Move forward

Jorge Martín's story isn't about always winning. It is about continuously improving.

Global mobilityHelmet exposureInternational audienceWorld Champion
05.1 · The Package

Everything Turkish Airlines gets,
in one agreement.

Four pillars of rights and access included in the ambassadorship: mass media visibility, direct access to Jorge, race-weekend hospitality and a full season of branded content.

Mass Media Visibility
01
  • +Brand placement logo on side of the helmet.
  • +Right to use IP of content produced and approved imagery in-race and media day shootings.
Access to Talent
02
  • +1 video/photo shoot for TV/digital content (6 hours).
  • +1 event presence (4 hours).
GP Ticketing & Hospitality
03

10 paddock passes to be allocated across the 22 Grand Prix races, with a maximum of 4 per Grand Prix. This includes:

  • +Yamaha hospitality access
  • +Yamaha box access
  • +Meet & Greet with Jorge Martín
  • +Signed merchandise
  • +Grandstand access
  • +Road service access (the road that runs around the entire circuit and is closest to the track)
Branded Content
04
  • +12 social media posts: IG, FB, TW, Threads, and TikTok (5 collaborative posts + 7 stories).

Note: We always publish more content, and if the client has any specific requirements, we'll accommodate them too.

05.2 · Creative Execution / Example

Defining connection
through the partnership.

How Jorge Martín shows up for Turkish Airlines: from the broadcast frame of every Grand Prix and the feeds of millions of fans, to premium Miles&Smiles experiences in the paddock.

Broadcast visibility
01
Broadcast visibility

Turkish Airlines branding on Jorge’s helmet travelling into every onboard, grid walk and podium frame of the season, across 22 rounds and a cumulative global TV audience.

Organic exposure through MotoGP
02
Organic exposure through MotoGP

Native content through MotoGP, Yamaha and Jorge Martín channels: race-weekend storytelling that places Turkish Airlines inside the sport and its global fan conversation.

Campaign and IP usage
03
Campaign and IP usage

Jorge Martín IP activated across digital, outdoor, airport, loyalty and destination campaigns — turning the partnership into a premium global communications platform.

VIP tickets, meet and greets, money can't buy experiences
04
VIP tickets, meet and greets, money can't buy experiences

Paddock access, garage tours and meet and greets for Miles&Smiles members, partners and top clients. Extraordinary experiences that money cannot buy.

Disclaimer: Images are for demonstration purposes only. Exact logo placement to be agreed upon between brand and the team.

05.3 · MotoGP 2026

22 rounds.
One global stage.

A season that lands in every priority Turkish Airlines market and beyond, broadcast live across the world’s biggest sports platforms.

01
Buriram
🇹🇭 Thailand
1 March 2026
02
Goiânia
🇧🇷 Brazil
22 March 2026
03
Austin
🇺🇸 United States
29 March 2026
04
Jerez de la Frontera
🇪🇸 Spain
26 April 2026
05
Le Mans
🇫🇷 France
10 May 2026
06
Montmeló
🇪🇸 Spain
17 May 2026
07
Scarperia e San Piero
🇮🇹 Italy
31 May 2026
08
Balatonfőkajár
🇭🇺 Hungary
7 June 2026
09
Brno
🇨🇿 Czechia
21 June 2026
10
Assen
🇳🇱 Netherlands
28 June 2026
11
Hohenstein-Ernstthal
🇩🇪 Germany
12 July 2026
12
Silverstone
🇬🇧 United Kingdom
9 August 2026
13
Alcañiz
🇪🇸 Spain
30 August 2026
14
Misano Adriatico
🇮🇹 Italy
13 September 2026
15
Spielberg
🇦🇹 Austria
20 September 2026
16
Motegi
🇯🇵 Japan
4 October 2026
17
Mandalika
🇮🇩 Indonesia
11 October 2026
18
Phillip Island
🇦🇺 Australia
25 October 2026
19
Sepang
🇲🇾 Malaysia
1 November 2026
20
Lusail
🇶🇦 Qatar
8 November 2026
21
Portimão
🇵🇹 Portugal
22 November 2026
22
Valencia
🇪🇸 Spain
29 November 2026
Live Broadcasters · Season 2026
indicative
🇵🇱Poland
Polsat Sport
🇩🇪Germany
Sky Sport / DF1 (select free-to-air coverage)
🇫🇷France
Canal+ / C8 (select free-to-air coverage)
🇮🇹Italy
Sky Sport / TV8 (select free-to-air coverage)
🌐Global Direct-to-Consumer
MotoGP VideoPass
🇦🇱Albania
Tring
🇦🇺Australia
Fox Sports / Kayo Sports / Network 10 & 10Play
🇦🇹Austria
Sky Sport / ServusTV (free-to-air)
🌍Balkans
Bosnia, Croatia, Montenegro, North Macedonia, Serbia
SportKlub / Arena Sport
🇧🇪Belgium
RTBF (free-to-air) / Canal+
🇧🇷Brazil
ESPN / Disney+
🇧🇬Bulgaria
Max Sport
🇨🇦Canada
REV TV / Sportsnet / TSN+
🇨🇿Czech Republic & Slovakia
Nova Sport
🇬🇷Greece
Cosmote TV
🇭🇺Hungary
Network4 (Arena4, Match4) / Net4+
🇮🇳India & Indian Subcontinent
Eurosport India / FanCode
🇮🇩Indonesia
Trans7 / SPOTV
🇯🇵Japan
NTV / Hulu Japan
🌎Latin America
ESPN / Disney+
🌍Middle East & North Africa
SSC Sports
🇳🇱Netherlands
Ziggo Sport
🇩🇰Nordics
Denmark, Finland, Norway, Sweden
Viaplay
🇵🇹Portugal
Sport TV
🌏Southeast Asia
Malaysia, Philippines, Singapore, Thailand, Vietnam
SPOTV / beIN Sports
🇪🇸Spain
DAZN
🌍Sub-Saharan Africa
SuperSport / DStv
🇬🇧United Kingdom & Ireland
TNT Sports / HBO Max / Quest
🇺🇸United States
FOX Sports (FS1, FS2, FOX) / FOX One
🌐Rest of world
MotoGP VideoPass
Jorge Martín Turkish Airlines campaign helmet

Connecting the world.